Why Your Facebook Ad Not Delivering
Want to know the reasons why your Facebook Ad Not Delivering?
acebook plays a significant role in Social Media Marketing.
Facebook advertising is now becoming the cheapest and best way in social media marketing to advertise online; sometimes, it produces results better than the likes of Google ads and other traditional web ads.
Till you grow your network on Facebook organically, the only way your business will be seen on the social media network by a vast majority of people is by Facebook ads.
A key advantage of Facebook ads is their ability to reach the exact audience or prospects.
Facebook ad is considered one of the most targeted forms of advertising in social media marketing. You can advertise to people by age, interests, behavior, location, marital status, etc. If you know your customer persona, you can use Facebook advertising to engage them meaningfully.
But your Facebook ad may produce different results than expected. There could be some common mistakes that may jeopardize your Facebook advertising campaign.
Here are Five reasons or mistakes that you may be making for the Facebook ad not delivering to your expectation:
1. Not able to reach out to the target audience. This is one of the primary reasons why Facebook advertising doesn’t work for some people. Don’t focus on too broad an area, such as interests. Interests targeting is not as accurate as we think they are, and hence should not be the main focus for targeting.
2. Targeting the right set of people but with the wrong offerings. For example, those who subscribe to your mailers or free services target them for sales. But, target those who landed on your website to build your list rather than for sales.
3. You are targeting the right people with the right offering but not with the right messages. In such cases, ensure your message is impactful and crisp to drive the desired results.
4. Your budget is either too low or too high. The budget you set should be decided based on several factors so that it is just right for your campaign. If your budget is too high, you might be overspending and exceeding your marketing costs which can result in a loss for your business. Also, if the budget you set is too low, you may not be able to compete with your competition.
5.You might be focusing on the metrics that do not bring good results. Some advertisers are confused if they should focus on CMP, CTR, or CPC. Again, know your ad objective and see what metric would be suitable for your objective. For example, if your ad objective is conversion, then the metric you should focus on is Cost per conversion, not CTR or anything else.
If you do this well, you can lay a strong foundation for your social media marketing campaign on Facebook.