How to Keep Your Ideal Clients Engaged
o engage with your Ideal Clients, you start conversations with them. When you converse with them intelligently, you get to know them better. Such interactions allow them to tell you what they want and need from your business.
How do you keep your Ideal Customers engaged?
Before knowing how to keep your Ideal Clients engaged, you should know precisely who your Ideal Client is.
How to know who is my Ideal Client is?
In your business, it is essential to know who is your Ideal Client or, in business terms, who your customer is.
All communication you do about your travel business will be based on these essential criteria.
In business, learning how to talk and when to talk is essential. But the most vital aspect is who to talk to.
If I talk to everyone, then I am talking to no one.
You have to talk to people directly about your niche.
And for this, you need to figure out the personality or persona of your Customer.
But how is that possible? Because your Customer isn’t one person, they are a group of people of different ages, regions, languages, etc. It can be so confusing.
How to Find the Ideal Client or Target Audience?
To find the ideal client, you need to develop a Customer Avatar.
Two important aspects for developing a Customer Avatar are:
who is your ideal client
1. Learn their Demo-graphics (What is their age/ Which region do they come from etc.)
2. Learn their Psycho-graphics (What are their Interests /Likes/ Dislikes / Fears etc.)
For this, develop a Customer Avatar questionnaire.
From the data you collect from the questionnaire, you have to focus on the center, not the periphery.
In the center, you will find people from a particular age group, region, interests, likes/dislikes, etc. Narrow down the customers to one person. Learn the art of communicating with that person better. It is now a one-on-one conversation with that person.
Because every person is sitting on their laptop alone, emails and direct messages are more powerful than social media. Social media posts are talking to everyone.
“Marketing is about good conversations.”
Reflect on your past efforts at marketing and find out if you were having good conversations with your prospective clients. “Better communicators are better Marketers”
good conversations |
To be successful in marketing, you communicate with only some people. It would be best if you focused on improving your communication with your Ideal Clients.
The digital medium has allowed us to reach and communicate with our customers directly. And for that, we don’t have to travel or seek appointments. I can be sitting at my desk in my office and conversing with them.
I can also reach a wider audience. I need to learn a manner of communication that differs from how I do with friends.
The most important aspect is I need to be Authentic.
I have to be myself. I should not portray a false image or personality, which many people do on social media. People are sick of seeing false personalities. They want to listen to authentic people. Some people may dislike genuine behavior and drift away, but some will stay. I will gain new followers. It’s part of the churning process. To be an excellent communicator, you need to have various life experiences. It would be best to pursue your hobbies, learn new skills, or read books. Having varied experiences is vital to be a better marketer. Here it is essential to know that you should join an existing conversation that people already have in their minds. Do Not assume and start a new topic or discussion.
How to start a conversation online?
Write an article or a blog post with a catchy headline.
Let the headline lead to the first sentence and then to the second, third, and fourth sentences.
Make sure every word is carved out very well, as the attention span of people could be much higher nowadays. You have to understand your Customer so well that the products and services you sell should fit them so well that they have to desire it. If you can not find people to fill out the customer avatar questionnaire or cannot talk or meet people, then you can make an educated guess.
But, it would help if you never assumed or pushed a product expecting the market to accept it.
Initially, the accuracy of the customer avatar will be less, but later on, you will get more accurate.
Having a name and image of a customer avatar and keeping it in front of you while writing the articles helps a lot.
By taking time to understand these leading “characters,” you’ll be able to capture your ideal Customer’s attention better, keep them engaged and ensure that your travel business offerings are bestsellers — with healthy profits to match.