How to Build a High Traffic Travel Website
o you want a travel website that gets a lot of traffic and gives you quality sales leads?
We are handling a travel website project for an adventure tour company.
We built this adventure-tour business website site and generated sales leads for them without spending any money on Google / Paid ads. We are sharing lessons learned from this travel website project, where we took this website to more than 26,000 page views in a year.
This adventure tour website gets 2,000+ page views a month, and we will take it to more than 20,000 page views a month soon.
Analytics shows we’ve had more than 26,000 page views in the last year. Now our goal is to get this much traffic every month. That would be 2.4+ Lac page views a year.
In our journey of implementing Digital marketing to promote business, we learned a lot of things about getting traffic to a travel website.
I am sharing the 3 top tips for getting traffic so that you can gain confidence and get high traffic to your travel website.
Tip 1. Identify Your Niche
Identifying your travel niche means, identifying your expertise.
What do you specialize in?
Your niche could be a destination. It could be anywhere in India or abroad.
Your niche could be a service. It could be Visa service. In Visa service you could be an expert in getting US Visa.
In case of our client it was a destination in Ladakh.
In your Niche you have had many years of experience. This allows you to become a true expert and help you find clients that are eager for your guidance.
Even if you are an expert, make sure your information is up-to-date. Check for any recent developments, new attractions, changes in local regulations, or cultural shifts.
Now go ahead and publish a blog regarding this Niche on your website. You may get a professional content writer or do it yourself.
Here are a few points to consider while writing this blog.
Research and Update Information: Even if you are an expert, make sure your information is up-to-date. Check for any recent developments, new attractions, changes in local regulations, or cultural shifts.
Create an Itinerary: Outline a sample itinerary for your readers. Include recommendations for places to visit, eat, and stay. Incorporate a mix of popular tourist spots and hidden gems that only a local expert might know.
Share Personal Experiences: Infuse your blog with personal anecdotes and experiences. Share stories that highlight the uniqueness of the destination and provide insights that go beyond typical tourist information.
Include High-Quality Photos: Visuals are crucial in a travel blog. Share high-quality photos of the destination, attractions, and your personal experiences. Visuals can significantly enhance the reader’s engagement and understanding.
Provide Practical Tips: Offer practical advice such as transportation tips, money-saving strategies, cultural etiquette, and safety precautions. Readers often appreciate insights that can enhance their travel experience.
Remember, authenticity is key in travel blogging. Share your genuine passion and knowledge to create a valuable resource for your readers.
Now, share your blog on social media platforms to increase its reach. Utilize platforms like Instagram, Twitter, and Facebook to showcase your destination and connect with your audience.
When we implemented this strategy for our client their organic search ranking on Google increased dramatically.
Here is a snapshot of the Organic keywords count and their ranking on Google.
As you can see, this website has 21 important keywords ranking in the first three positions on Google search. And 50 essential keywords rank between 4 and 10 on Google’s first page.
This site now has 71 keywords on the first page of Google and 1100+ organic keywords ranking on other pages, some of which will soon be on Google’s first page. These 71 keywords give this site free organic traffic from Google and generate sales leads without spending any money on Google ads. We could generate 300+ sales leads in November and December for a trip in January.
We could achieve all this by consistently putting up content on the website related to their Niche.
We also ensured that the technical aspects of SEO – Search Engine Optimization was taken care of. With the right mix of valuable content, technical SEO and a waiting period of 2-3 months, these posts/pages ranked higher on the first page of Google.
Now, these site is getting free organic traffic that provides quality sales leads.
Tip 2. Write for Your Ideal customer
The second most powerful thing that helped us grow traffic was that we were able to connect with the readers well.
We can connect with you because we write just for you.
You have to write for one person, and that person is your ideal customer. You need to know that persona of your client very well.
As you already have customers who have visited this destination or utilized your service, analyze their data. Look for commonalities in demographics, interests, and behaviors. This information can provide valuable insights into your existing customer base.
Get a fair idea about their mindset, attitude, and goals. Know them as a friend. That is how you build a customer avatar. It’s an image you make about your customer in your mind. That’s when you can write to them.
When you write, there is a feeling that you have to be relevant to all the people who will read your blog. But if you try to appeal to everybody, you’ll end up appealing to nobody. You have to write to your target customer.
The better you are at targeting one segment of the audience, the better you will be able to connect with them.
Get their attention first. Have a conversation with them using your posts.
Marketing is about good conversations.
Tip 3: Answer Buyer questions. Solve their problems.
Find buyer queries and answer them. Your website should be a channel and medium to help your buyers. Solve their problems.
You are reading this blog post because you want to build a high-traffic travel website.
If you are writing only about your business products and services, you will have a few readers from your social circle, but that’s about it. It will not spread, and you will not get more traffic because it is not helping people.
Find what your audience wants and write helpful posts on their problems.
Finding out what your audience wants is a challenging task. It takes a lot of effort to understand their problems. If required, call your existing customers. Speak to them for 10-15 minutes and understand their challenges better. Understanding their desires and goals and will help you to answer better.
The desire to answer and help people will only come when you understand their problems.
You cannot help someone whom you do not understand. Spend less time promoting your business directly. Use this indirect method of understanding your buyer’s desires and serving them. The people you help will ensure they help you by promoting your brand. They will keep coming back to you for more information, and sooner or later, many of them will be your customers.
There are several tips and tricks for driving traffic to a website successfully. However, we have realized that some things are more important than others. The site’s design is important; the images on your website should be great, it should have a perfect domain name, and each page should be attractive with excellent graphics.
Yes, they are important. But identifying your niche, writing for your ideal customer, and helping them by answering their queries are even more critical. If you focus on the above three, you will make profits and build credibility and trust.
I hope you enjoyed reading this post.
If you have read this 1500+ word article, you have discovered the secret of keeping your audience engaged.
I wish you success. If you have any queries feel free to connect with me for answers.