In any business, it is essential to know who my Target audience is or, in business terms, who my Customer is.
All communication you do about your business will be based on these essential criteria.
In business, learning how to talk and when to talk is vital, but the most important is whom to talk to.
If I talk to everyone, then I am talking to no one.
You have to talk to people directly from your niche.
And for this, you need to figure out the personality or persona of your Customer.
But how is that possible? Because your Customer isn’t one person, they are a group of people of different ages, regions, languages, etc. It can be so confusing.
How to Find the Ideal Client or Target Audience?
To find the ideal client, you need todevelop a Customer Avatar?
Two important aspects for developing a Customer Avatar are:
1. Learn their Demo-graphics (What is their age/ Which region they come from etc.)
2. Learn their Psycho-graphics (What are their Interests /Likes/ Dislikes / Fears etc.)
For this, develop a Customer Avatar questionnaire.
From the data you collect from the questionnaire, you have to focus on the center, not the periphery.
In the center, you will find people from a particular age group, region, interests, likes/dislikes, etc.
Narrow down the customers to one person.
Learn the art of communicating with that person better. It is now a one-on-one conversation with that person.
Because every person reads from their device alone, emails and direct messages are more powerful than social media. Social media posts are talking to everyone.
“Marketing is about good conversations.”
I had heard this many years ago from a friend who is a salesperson but had not taken it seriously then.
Since I am in (digital) marketing, it has struck me like lightning.
I learned that to be successful; I need to communicate with only some people. I need to focus on improving my communication with my customers.
Digital mediums like blogs, Facebook, Youtube, Instagram, etc., has given us an excellent opportunity to reach and communicate with our customers directly. And for that, we don’t have to travel or seek appointments. I can be sitting at my desk in my office and conversing with them.
I can also reach a wider audience. I need to learn a manner of communication that differs from how I do with friends.
The most important aspect is I need to be Authentic.
I have to be myself. I should not portray a false image or personality, which many people do on social media.
People are sick of seeing false personalities. They want to listen to authentic people.
Some people may dislike genuine behavior and drift away, but some will stay. I will gain new followers.
It’s part of the churning process.
To be an excellent communicator, you need to have various life experiences.
It would be best to pursue your hobbies, learn new skills, or read books. Having varied experiences is vital to be a better marketer.
Here it is essential to know that you should join an existing conversation that people already have in their minds.
Do Not assume and start a new topic or discussion.
Write an article or a blog post with a catchy headline
Let the headline lead to the first sentence and then to the second, third, and fourth sentences.
Make sure every word is carved out very well, as people’s attention spans are very low nowadays.
You have to understand your Customer so well that the products and services you sell should fit them so well that they have to desire it.
If you can find people to fill out the customer avatar questionnaire or need help to talk or meet people, you can make an educated guess.
But, it would be best if you never assumed or pushed a product expecting the market to accept it.
Initially, the accuracy of the customer avatar will be less, but later on, you will get more accurate.
Having a name and image of a customer avatar and keeping it in front of you while writing the articles helps a lot.
By taking time to understand these leading “characters,” you’ll be able to capture your Customer’s attention better, keep them engaged and ensure that your business offerings are bestsellers — with healthy profits to match.