oogle Analytics is a web analytics tool provided by Google for free and if you aren’t utilizing it yet for your business, then you’re missing out on something significant !!
Nowadays, developing and hosting a website is relatively easy and familiar among small business owners.
But only a few know how to leverage the website to drive prospects and acquire new customers from the website.
Whether you use the website for personal or professional use, it is imperative to know three things.
Who visits your website?
How did they reach it?
What was their behavior while they spent time visiting your business pages?
You can acquire all this data and more from Google Analytics.
With this data, you have the potential to convert your business website from mediocre to outstanding. This is the power of using Google Analytics.
Google Analytics, in simple terms, analyses and reports every piece of information your site receives right from the moment visitors click on your site till they leave it.
Noticing the data from Google analytics is one aspect, but interpreting it and taking action is another.
Google Analytics provides you insights and recommendations based on which you can take action to improve your Internet marketing ROI.
Here are four crucial aspects that google analytics shows about your website.
- It gives you an accurate description of your audience.
- You can find out every detail about your website users, from their demographics, interests, and behavior patterns to which pages they liked the most.
- You can also track what drove them to the site or check if they left your site without visiting another page (the bounce rate).
- Which are the popular pages visited?
With this data, You can:
Direct your content to the right audience and boost your site traffic.
Segment users according to their personalities.
Reshape the value of your page content by determining which are the popular pages visited on your website.
Focus on the type of visitors your site receives and build and enhance the experience for the relevant visitors in the long run.
Develop and maintain a robust online identity by tracking this data effectively.
Subsequently, you can deploy your marketing strategies creatively and increase your conversions.
he very first thing you need to consider when starting an online business is to define your Business Niche and Target audience.
What is a Business Niche?
A business niche is a specialized or focused area of a broader market where the entrepreneur excels or has expertise.
Having a niche helps you differentiate your business from the competition and allows you to attract a target audience who can become your customers.
What are the advantages of finding a business niche?
Finding a niche will help you to establish a loyal audience who would want to buy from you instead of going to the competition.
Creating a business in a niche market gives you a first-mover advantage. It allows you to establish yourself as an expert and thought leader.
How to develop a niche business strategy?
Find an unmet or neglected need. Identify problems in the marketplace that no one has solved yet. Your products or services should soothe a pain point or solve a problem that your audience is currently experiencing.
Find the size of the Market Opportunity. Research your customer base and find if it has a large potential market. Choose a sector that has anticipated growth in the coming 10-20 years. For your business to be profitable, the market size and niche must be large enough that you can make money selling your products and services.
A small section of potential customers means little or no growth potential. There is no point venturing into such market niches as they will be saturated soon and you will not be able to scale it.
This way, you can build a tailored, relevant product for your target market. You’d also be able to reach and market to your target effectively.
What is a Target Audience?
A target is a specific segment of people with whom you’d attempt to create a connection.
This target audience might need to be addressed or addressed and has a significant market potential that you can tap into to sell your product or service.
The more focused you are in defining your target market, the more likely you’ll be able to create a meaningful connection successfully.
The target market isn’t necessarily the only people who may ultimately find value in your product. It is the group of people you’ll deliberately try to influence. Winning over this specific group of people will lay the foundation of a brand.
The first step is to define the demographic attributes.
Demographic attributes include age, gender, ethnicity, marital status, employment status, and location. You can think of demographic characteristics as anything that can check off in a Census survey.
To add dimension to the target profile, define the psychographic attributes.
Psychographic attributes provide more color and flavor to the definition. It includes personality, values, attitudes, interests, and lifestyle.
Having a clear idea of your target market is the first step toward creating a brand that will be relevant to your buyers and build upon genuine connections.
This is an essential step for B2C and B2B businesses alike.
The “demographic” attributes for businesses will include dimensions that will provide definitions to the business itself, such as industry, business sizes, and location. “Psychographic” characteristics include the personality of the company.
How to tap the prospective customers after identifying them?
Once the customer is identified, the next step is building a following. This is the most critical part of building your online business because no matter how good your product is if people don’t know about it you might as well not bother.
Just as your product or service is a niche, your marketing efforts should also be focused. After identifying the business niche which matches your talent and passion, You need to market your business to a specific audience using a focused Integrated Digital Marketing strategy.
What is Integrated Digital Marketing?
Many business owners assume having a good website and a social media presence is Digital marketing. Running paid ads on Google, Facebook, or Instagram is enough to get customers to buy my products or services.
No. Just by having a digital presence and doing paid ads, customers will not come to buy your products or services.
Some other misconceptions about Digital Marketing are that doing SEO (Search engine Optimizing) or Email Marketing is digital marketing.
Integrated Digital Marketing is all of it working comprehensively and in tandem.
Integrated Digital Marketing is about:
- Building a proper interactive & responsive Website
- Analyzing Customer demand (opportunity) with Market Research
- Generating Insights with Keyword Research and identifying Longtail Keywords
- Writing helpful content to cater to your audience
- Blog or write content regularly to gain expert status and credibility
- Doing SEO to bring the long-tail traffic
- Doing Paid Ads on Social media to connect with your customers/audience and drive them to your site
- Collecting their email ids with a free offer/lead magnet once they visit my website
It’s about using the different components in a planned and strategic manner to get website traffic, conversions, and sales.
That’s how your online business can grow in this digital age.
Ultimately, you’d be able to build a brand that delivers value.